THE SONOMA GROUP’s mission is to identify strategic investment and management opportunities in businesses which focus on providing products or services to the end-consumer and which have a stable or positive earnings profile.

TSG looks for investment opportunities which permit a hands-on value-add involvement of its senior management team through the provision of creative, operational, financial and strategic support.

Who We Are

110 years of combined business experience at your service.

The Sonoma Group (TSG), through its two main holding & investment companies Alter Ego Holdings Inc. and Boca Boys Holdings Inc., has financial investments in numerous businesses with a primary focus on consumer products and lifestyle-driven services.

TSG and its affiliated companies hold financial interests (including equity and debt investments) in the following business sectors:

  • Music & Entertainment Rights Management/Distribution: Acquisition, creation, licensing and distribution of music and entertainment content (physical and digital) through national and regional retail chains throughout North America, as well as online stores, digital download sites and streaming services.
  • Hospitality: Financial investment and operation of upscale casual chain of restaurants, and food distribution.
  • Health Care & Pharma: Current investments and management of a medical device company, and an OTC healthcare company.
  • Consumer Products: Current investment and management of manufacturer and distributor of household and commercial cleaning products.
  • Lifestyle: Financial investment in indoor cycling/spinning gym chain.

TSG is owned and managed by its senior management group with a combined 110 years of business experience in the creation and sales of consumer products.

With ready access to internal capital from its investment group and financial leverage through traditional and non-traditional lending facilities, TSG’s seasoned creative M&A team identifies, evaluates and executes upon strategic business opportunities consistent with its Mission Statement. At present time, available capital and transaction-dependent financial leverage ranged from $3 million to $20 million.

Our Portfolio

Our portfolio of companies...

Sonoma Entertainment

Sonoma Entertainment



North American independent record company
Newbourne Media LP

Newbourne Media LP



Specializing in developing innovative home entertainment products
Manhattan International

Manhattan International



Premium Apparel Distribution
Foursome Restaurant Holdings

Foursome Restaurant Holdings



Restaurant Franchising & Operations
Alton Gray Retail

Alton Gray Retail



Accessible luxury shopping
Alton Blue Yachts

Alton Blue Yachts



2012 Ferretti F800 Private Cruising

Our Team

Meet the Sonoma Group…

Amos Alter

Chief Executive Officer

David Alter

Director | President

Alter Ego Holdings Inc.

Harris Sterling

Director

Mikey Gutfeld

Director

Foursome Restaurant Holdings Inc.

Ronald Brasseur

Director

Gary Fodi

Director | President

Neobourne Pharma

Hillel Frankel

Director

Ted Rozenwald

Director | President

Manhattan Apparel Group

Nathalie Murdocco

Director of Product Development

Brands

We're proud to be connected!

Some big names we’ve partnered with include: Crayola, Thomas Kinkade, Elvis Presley Enterprises, L.A.M.B., AG Jeans, Ferretti, Alton Gray, CYC Fitness, Veratemp and more…

  • AG Jeans
  • Crayola
  • Ferretti
  • Thomas Kinkade
  • L.A.M.B
  • Elvis Enterprises
  • Veratemp
  • Alton Gray
  • CYC

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This site may include links to other web sites as a convenience. We do not make any express or implied warranties with regard to the information, material, products, or services that are contained on or accessible through linked sites.

In connection with our investment activities, we often become subject to a variety of confidentiality obligations to our funds, our limited partners, our portfolio companies and a variety of third parties. Any statements we make may be affected by those confidentiality obligations, with the result that we may be prohibited from making full disclosures. Please interpret any statement we make (in this communication or otherwise) in that context.

Due to the large number of business plans and related materials that we review, and the similarity of many such plans and materials, we cannot accept responsibility for protecting against misuse or disclosure any confidential or proprietary information or other materials in the absence of our express written agreement to do so. Please consider this carefully before sending us any information or other materials that you deem confidential or proprietary.