THE SONOMA GROUP’s mission is to identify strategic investment and management opportunities in businesses that have a focus on providing products or services to the end-consumer and which have a stable or positive earnings profile.

TSG looks for investment opportunities which permit a hands-on value-add involvement of its senior management team through the provision of creative, operational, financial and strategic support.

Who We Are

110 years of combined business experience at your service.

The Sonoma Group (TSG), through its two main holding & investment companies Alter Ego Holdings Inc. and Boca Boys Holdings Inc., has financial investments in numerous businesses with a primary focus on consumer products and lifestyle-driven services.

TSG and its affiliated companies hold financial interests (including equity and debt investments) in the following business sectors:

  • Music & Entertainment Rights Management/Distribution: Acquisition, creation, licensing and distribution of music and entertainment content (physical, digital & books) through national and regional retail chains throughout North America, as well as online stores, digital download sites and streaming services.
  • Hospitality: Financial investment and operations of upscale casual chain of restaurants, and food distribution.
  • Health Care & Pharma: Current investments and management of a medical device company, and two OTC healthcare companies.
  • Lifestyle: Financial investment in indoor cycling/spinning gym chain

TSG is owned and managed by its senior management group with a combined 110 years of business experience in the creation and sales of consumer products.

With ready access to internal capital from its investment group and financial leverage through traditional and non-traditional lending facilities, TSG’s seasoned creative M&A team identifies, evaluates and executes upon strategic business opportunities consistent with its Mission Statement. At present time, available capital and transaction-dependent financial leverage ranged from $3 million to $20 million.

Our Portfolio

Our portfolio of companies...

Newbourne Media LP

Newbourne Media LP

Specializing in developing innovative home entertainment products
Foursome Restaurant Group

Foursome Restaurant Group

Restaurant Franchising & Operations
Manhattan International

Manhattan International

Premium Apparel Distribution
Alton Blue Yachts

Alton Blue Yachts

2012 Ferretti F800 Private Cruising

Our Team

Meet the Sonoma Group…

Amos Alter

Chief Executive Officer

The Sonoma Group

David Alter

Director | President

Alter Ego Holdings Inc.

Harris Sterling


The Sonoma Group

Mikey Gutfeld


Foursome Restaurant Holdings Inc.

Ronald Brasseur


The Sonoma Group

Gary Fodi

Director | President

Neobourne Pharma

Hillel Frankel

Legal & Investment Counsel

The Sonoma Group

Ted Rozenwald

Director | President

Manhattan Apparel Group

Nathalie Murdocco

Vice President,
Product Development

The Sonoma Group

Mark Capombassis

Vice President,
Business Development

The Sonoma Group

Keith Sterling


The Starren Group


We're proud to be connected!

Some big names we’ve partnered with include: Crayola, Thomas Kinkade, Elvis Presley Enterprises, L.A.M.B., AG Jeans, Ferretti, Alton Gray, CYC Fitness, Veratemp and more…

  • AG Jeans
  • Crayola
  • Ferretti
  • Thomas Kinkade
  • Elvis Enterprises
  • Alton Gray
  • CYC
  • ARC Devices
  • Brioschi
  • Polaroid
  • Wheels Up
  • Margaritaville

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This site may include links to other web sites as a convenience. We do not make any express or implied warranties with regard to the information, material, products, or services that are contained on or accessible through linked sites.

In connection with our investment activities, we often become subject to a variety of confidentiality obligations to our funds, our limited partners, our portfolio companies and a variety of third parties. Any statements we make may be affected by those confidentiality obligations, with the result that we may be prohibited from making full disclosures. Please interpret any statement we make (in this communication or otherwise) in that context.

Due to the large number of business plans and related materials that we review, and the similarity of many such plans and materials, we cannot accept responsibility for protecting against misuse or disclosure any confidential or proprietary information or other materials in the absence of our express written agreement to do so. Please consider this carefully before sending us any information or other materials that you deem confidential or proprietary.