Who We Are

110 years of combined business experience at your service.

The Sonoma Group (TSG), through its two main holding & investment companies Alter Ego Holdings Inc. and Boca Boys Holdings Inc., has financial investments in numerous businesses with a primary focus on consumer products and lifestyle-driven services.

TSG and its affiliated companies hold financial interests (including equity and debt investments) in the following business sectors:

  • Music & Entertainment Rights Management/Distribution: Acquisition, creation, licensing and distribution of music and entertainment content (physical, digital & books) through national and regional retail chains throughout North America, as well as online stores, digital download sites and streaming services.
  • Hospitality: Financial investment and operations of upscale casual chain of restaurants, and food distribution.
  • Health Care & Pharma: Current investments and management of a medical device company, and two OTC healthcare companies.
  • Lifestyle: Financial investment in indoor cycling/spinning gym chain

TSG is owned and managed by its senior management group with a combined 110 years of business experience in the creation and sales of consumer products.

With ready access to internal capital from its investment group and financial leverage through traditional and non-traditional lending facilities, TSG’s seasoned creative M&A team identifies, evaluates and executes upon strategic business opportunities consistent with its Mission Statement. At present time, available capital and transaction-dependent financial leverage ranged from $3 million to $20 million.